Sunseeker’s founders Robert and John Braithwaite’s approach to boat building was to be unique. Started in the early 1970s as Poole Power Boats, Sunseeker has developed and evolved into one of the major players in the modern luxury motor yacht market.
Formed early in Sunseekers’ history was their standard to create the perfect balance between performance and luxury. This was achieved due to a number of early, key collaborations.
Firstly Sunseeker worked alongside Don Shead, which resulted in the utilisation of his race-derived deep-V hull on Sunseeker yachts, giving them their performance aspect.
Secondly, a bold move by Sunseeker was to start collaborating with world-renowned interior designer Ken Freivoch, who was famous for his stunning interior designs and imaginative use of space on superyachts; that gave the luxury aspect of the standard that Sunseeker is now famous for.
All Sunseeker yachts are manufactured in Poole on the south coast of England. 99% of Sunseekers are then distributed throughout the world.
Unique selling points
Sunseeker’s 105 yachts became the first British-built production boat to win two of the world’s most prestigious International Superyacht Design awards.
They were the first leisure boat to feature a lightweight hull specifically designed to take twin diesel stern drives.
Further to the above, Sunseeker believes that the standard required for any motor yacht, inside and out, can only be achieved by skill and dedication, meaning all the yachts are hand built. Sunseeker argues this human factor, and its influence on the finished product cannot be replicated by a machine.
Sunseeker employs around 2000 people and is represented on every continent by a network of distributors.
Sunseeker decided to centralise its technical operations in one location in Poole, UK. The new design centre heralded a totally integrated approach to the manufacturing process. It meant interior design could work alongside the engineers, and the yacht stylists could work in partnership with sales.
At the new centre a highly skilled workforce of artisans, covering disciplines including: Carpentry, cabinet-making, engineering, upholstery, metal work, electronics and composites produce, tests and hand-finishes the fittings for the boat.
The largest superyacht built by Sunseeker is the 155ft (metres) Blush owned by Eddie Jordan the former F1 motorsport team boss.